MEDICAL MARKETING DIGITAL SOLUTIONS
WE OFFER A WIDE RANGE OF VIDEO SERVICES TO HELP MEDICAL PRACTICES BETTER COMMUNICATE AND OR PROMOTE SERVICES.
SERVICES WE OFFER:
• PRACTICE PROFILER WEB & WAITING AREA VIDEOS
• PHYSICIAN INTRO VIDEOS
• PATIENT TESTIMONIAL VIDEOS
• WEBSITE AND FACEBOOK DESIGN (WE ALSO CAN DESIGN ALL SOCIAL MEDIA PLATFORMS TO HELP YOU BE MORE CONSISTANT WITH YOUR COMMUNICATIONS)
• PROCEDURE MARETING VIDEOS ( THESE CAN BE USED ON YOUR WEBSITE OR SOCIAL MEDIA TO HELP PROMOTE SPEICALS OR TO INTRODUCE A NEW SERVICE)
PRACTICE PROFILER WEB & WAITING AREA VIDEOS
Market your "in-house" products, services or procedures to your already devoted patients. You have spent a lot of time and money on the latest equipment and technology, now it's time to increase your return on that investment. Even if your patients don't suffer through long wait times, there are many other uses as described in this document.
The Practice PROfiler helps you turn your reception room into an information center. It allows you to capitalize on the patients downtime in a captive environment and make the patient's wait time beneficial to the practice in the following ways: first, by sharing a personal profile of yourself with patients, including information like where you went to school, why you practice medicine, research you have done, etc., your patients now have a clear vision of who you are and a better comfort level, which in turn can help in developing a long term relationship. Second, by exposing the patient to the range of services the practice offers, he/she is more likely to return to the practice to utilize these services in the future.
• Showcase your practice
• Market special products and services
• Develop a better rapport with your patients
• Make time go by faster for waiting patients
• Better engage your patients
• Use as a recruitment tool for new physicians
• Mail to prospective patients
• Have it run on your website
How well does video programming work in practice waiting rooms?
According to Nielson surveys, “It works very well”. 96% of patients say that medical video programming makes waiting time pass more quickly and 99% of patients indicate that medical video programming provides useful information.
PHYSICIAN INTRO VIDEOS
A doctor’s biography can be helpful for patients to learn about educational and medical credentials, but does not do much to express individuality and personality. By having a video introduction to each doctor on your website, patients get to see the doctors as people, not just credentials. If a doctor can be appealing on video, potential patients will be inclined to seek out his or her services.
PATIENT TESTIMONIAL VIDEOS
Interviewing patients and hearing exactly how your specific services helped them improve is a great way for viewers to learn more about how you interact with patients. Hearing a patient testimonial firsthand is similar to getting a referral from a friend, in that you are being spoken to in a familiar, casual way. Obtaining the information visually gives potential patients a fuller picture, making the story more relatable and appealing.
MEDICAL WEBSITE DESIGN & SOCIAL MEDIA MARKETING
Click here to visit our latest website client design.
Having a website is a necessity in today's business landscape. If your website is lacking, you are losing money and credibility every time someone views it. Remember, your website is the face of your business and usually the only method in which this potential patient or customer will learn about you, so you better make sure its perfect and on point. Also, the look and design is as crucial as the content and can have an immediate impact visually, so do NOT cut corners on the asthetics. Hire a professional designer or company like us who are experts with marketing to the medical field and know how to speak their language.
We know each practice or physician that we work with has specific requirements and all have unique qualities and personalities. Our job is to present those attributes in an effective manner through different techniques. Our company likes to combine our video marketing stratagies across all available mediums including websites, social media and internally in the practice reception area. The theory is to market to them wherever they go until they build an affiliation with your practice and the services you are promoting. Its the way its always been done in traditional advertising and marketing so applying this strategy to medical practices is just another use of this proven methodology.